Maybe you can’t fly to Philadelphia for a Geno’s cheesesteak.
But you probably can make a trip to the grocery store to pick up Lay’s new Philly Cheesesteak-flavored potato chips, inspired by that legendary sandwich shop.
The chips are part of the snack company’s new Flavor Icons lineup, available for a limited time only. Five iconic dishes from five cities were selected for the recipe re-creations and promotion:
Geno’s Steaks: We checked the photo on the bag, and yep, they’re made the right way, “wit” onions and “Whiz.” But you’re on your own to debate the merits of Geno’s vs. Pat’s steaks.
El Torito: Founded in 1954 in Los Angeles, this restaurant chain inspired the Lay’s Wavy Street Carnitas Taco chip.
Grimaldi’s: Sorry, Chicago deep-dish. Lay’s went with NYC and this institution for its Kettle Cooked New York Style Pizza chips.
Party Fowl: This Nashville restaurant helped create the Lay’s Nashville Hot Chicken chips.
Cocina Azul: This Albuquerque, New Mexico, restaurant did the taste tests that led to Lay’s Chile Relleno chips.
In return, Lay’s announced Thursday that it is starting a $25,000 Gratitude Fund for each of the restaurants to help them survive the economic effects of the pandemic.For consumers, there’s a chance to win $1,000. Between now and Sept. 10, go to LaysFlavorIcons.com and enter the code from any marked bag (including other flavors).
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July 31, 2020 at 05:45AM
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Lay’s introduces new line of restaurant-inspired snacks (yo, Geno’s Cheesesteak potato chips) - The Mercury News
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